Gap Inc. has acquired Context-Based 4 Casting Ltd. (CB4), a New York and Tel Aviv-based start-up that uses artificial intelligence and machine learning technologies to improve the customer experience and drive sales through predictive analytics and demand sensing.
“We believe artificial intelligence and machine learning will shape the future of our industry. Gap Inc. has experience working with CB4’s world-class data scientists, so we understand the impact and the wide applications their science can have across sales, inventory and consumer insights, as well as its potential to unlock value and enhance the customer experience,” said Sally Gilligan, chief growth transformation officer and head of the Strategic Growth Office at the clothing retailer.
