Many retailers will be excited to put 2020 with its unpredictable shopping patterns and lengthy lockdowns behind them. After a bruising year, they will be looking at 2021 as a year to re-group and re-build. But with the vaccine rolling out across the whole year and a large proportion of the population still vulnerable to the virus, it seems unlikely that major shifts in consumer behavior will happen any time soon.
More likely, 2021 will see a continuation of some of the key trends that shaped retail in 2020. From conscious consumerism to the resurgence of the physical store, here’s what will be moulding retail in 2021.
