With pandemic-huddled households discovering online grocery shopping, Kroger has broken onto eMarketer’s top-ten U.S. e-commerce retailers list.
America’s largest grocery chain landed at nine, moving ahead of Costco and bumping Macy’s off the list.
“The pandemic has shifted consumer priorities,” said eMarketer analyst Cindy Liu in a statement. “Kroger will benefit from two tailwinds this year: Eating at home continues to be in favor among Americans, and there’s been greater interest by consumers in ordering groceries online.”
