Throughout the past year, the retail industry has been hit hard by the pandemic. Although shoppers are currently flocking back to brick-and-mortar stores, research shows that 43% of U.S. consumers plan to regularly shop online for products they used to buy in stores — something that’s likely to become the norm for many Americans.
With the 2021 holiday shopping season a few months away, it’s clear retailers need to find new and exciting ways to attract shoppers and create an impactful experience that keeps customers engaged. Added technologies such as artificial intelligence (AI), machine learning (ML), computer vision, QR codes and more give retailers the opportunity.
