For many ecommerce brands, stress-testing their digital systems in preparation for the holidays is an essential ritual. Retailers need to ensure their systems can scale to upcoming seasonal traffic spikes like Cyber Week so they can capture the attention and wallet share of the numerous consumers hunting online for deals.
However, while the holiday shopping rush comes with significant opportunity — Cyber Monday 2023 alone is estimated to generate $13.7 billion in sales revenue — it also comes with risks. During an especially popular shopping day like Black Friday or Cyber Monday, a consumer has even less patience for a slow, disjointed user experience or outage, and such a disruption can lead to lasting damage to a retailer’s brand reputation.
