When Amazon launched this program in 2019, it touted it as a seller perk, describing it as “a free, opt-in service that helps selling partners save time and increase sales by automating prices so they can consistently and effortlessly offer customers great prices.”
The SBA program turned over participating sellers’ pricing decisions to Amazon, which automated prices and guaranteed sellers a minimum. On Thursday, an Amazon spokesperson said it was discontinued in 2020 for business reasons, unrelated to the legal challenge, and that the company still believes it was good for sellers and customers.
