Despite higher average transaction prices, automakers should post an $866 million loss in revenue compared to last year.
Honda Motor Co. continues to lead the industry in lowering their incentive to average transaction price ratio. The ratio dropped to 6.7 percent in August, down from 7.8 percent a year earlier. This decline was driven by Honda’s move to pull back on incentive spending. The August incentive spend was likely down by 17.4 percent compared to last year.
