Amazon’s dominance in retail product search is a key feature of a strategy meant to leave ever-fewer reasons for consumers to shop online anywhere but within Amazon’s ecosystem.
As more consumers favor other search engines, retailers that aren’t Amazon could have an opening to put their best deals forward. It could also create opportunities for a deeper relationship between Google and retailers. The search giant has notched several retail partnerships — including with Walmart and Target — in recent months, centered largely around its virtual assistant platform. Google is going after the voice market with its Home platform, which is among the most viable competitors to Amazon’s Alexa but is still quite far behind in market share.
