Amazon is dropping dozens of its private label brands as it works to shore up profits and prepares for the potential of an antitrust lawsuit from the Federal Trade Commission (FTC), according to the Wall Street Journal.
In July 2022, the company began scaling back its private label business following disappointing sales and scrutiny from lawmakers. Now the company has eliminated 27 of its 30 in-house clothing brands, including Lark & Ro, Daily Ritual and Goodthreads, and will also drop its private-label furniture brands Rivet and Stone & Beam, people familiar with the matter told WSJ.
