The COVID-19 pandemic forced retailers to improvise and rapidly implement sweeping changes as they struggled to survive. Now, the chaos is gradually giving way to a new order, and as they look to 2022, many businesses are finally hoping for a more orderly and “normal” year.
However, there is a catch: many of the rapid-fire changes that retailers rushed through in response to the pandemic have proved surprisingly popular with consumers. In fact, many pandemic-related accommodations are likely to become permanent fixtures because shoppers have decided they like them.
