When it’s time to improve the customer experience, ask questions before you take action. This guide will help.
Any small effort or all-out initiative to improve the customer experience involves many people — and likely several functions. If your company is highly customer-focused, it might extend to every person at every level.
Because the customer experience involves people, products and places, you want to get a feel for where all of them stand — and are going — before you make changes.
