In a twist on the usual trope, where the travel industry lags behind other retailers in their marketing automation and personalization techniques, the industry is now poised in front of a real opportunity to drive revenue growth by capturing the market’s interest in and appetite for travel spending.
How? That’s the complicated part. The modern consumer needs to be engaged at more touchpoints across new channels and devices. And today’s traveler has more offers and options for booking than ever before. The travel industry is accustomed to these nuances, making our story a good case for what marketers need to consider to break through the clutter and reach new and returning customers.
