FreshDirect, Subway and The Cheesecake Factory have added a new item to their menus — conversational commerce.
Through a partnership with MasterCard, the three brands are now using artificial intelligence (AI)-based bots to enable consumers to browse menus, build orders and securely checkout via Masterpass — all without leaving the Messenger chat-based platform.
For example, on online fresh food grocer FreshDirect, the bots enables customers to browse, shop and purchase groceries directly within Messenger.
