Gaining consumer trust and loyalty is the key focus of retail executives, new research from KPMG has reported.
A third of retail executives admitted consumer trust and loyalty would be their top priority over the next two years – ranked above product and pricing (29%) and customer experience (26%).
Of the 526 consumer and retail executives surveyed from around the world, 74% emphasised loyalty and trust as ‘very’ or ‘critically’ important to short-term success.
