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Luxury brands are piling marketing budgets into social media to reach Gen Z

February 27, 2020

Via: Charged

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns.

According to a new study from Gartner examining brands benchmarked in the 2019 Luxury Index, the number of paid social media impressions jumped 27 per cent last year.

The number of Instagram stories from index brands jumped 54 per cent year-on-year, while increasing their investments in informal content like behind-the-scenes videos which have recently outperformed more traditional brand campaigns.

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