The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail.