If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores alike face this dilemma; to go with consistently lower prices, or try an ad campaign with occasional sales and promo offers.
In the US, most retailers have been on a roller coaster ride in recent years. This is because a majority of their customers have grown more inclined to save money, rather than splurge on impulse buys. However, despite the evolving buyer behavior, some retailers have been able to stay ahead of the game.
