Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully shoppable.
Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com fans all the spice and sweet intrigue they love, with a little shopping thrown into the mix. New York designer Jessica loses her luggage while returning to her hometown for the holidays. When she visits her local Walmart to restock, she bumps into her old flame Javi, and between the town festivities, decorating and shopping, they rekindle their spark. But there’s a catch, she has a boyfriend back in New York who has proposed and won’t let Jessica go without a fight.
