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Macy’s launches SoGifted shop to highlight female entrepreneurs

Macy’s is leveraging its investment in b8ta with the SoGifted launch. The retailer was one of multiple investors that made up a Series C funding round totaling $50 million. Back in October, the startup also announced that it was transitioning into fashion and lifestyle brands in addition to electronics.

The launch comes at a time when Macy’s is in the middle of significant changes.

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