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How Target is expanding its retail media network as holiday marketing heats up

October 16, 2023

Target is expanding its Roundel retail media network on several fronts, a move that arrives as advertisers are in the thick of their holiday planning. Roundel is broadening its capabilities with the introduction of a self-service buying tool along with adding a number of premium programmatic publisher partners and experimenting more in shoppable connected TV (CTV) at the height of the gift-giving season, Marketing Dive can exclusively share.

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