One-click payments, mobile wallets and data-driven purchase suggestions are a few of many examples illustrating how emerging e-commerce technology is making mobile browsing and shopping easier and better than ever before. Sales from mobile devices jumped 56% to $49.2 billion in 2015, more than doubling the previous year’s growth. And a significant portion of these sales can be attributed to impulse purchases.
Yet while the rate of impulse purchases is increasing, consumers still want to be well-informed about products before they pull the trigger on a purchase.
