Category: Editorial

February 26, 2021

eCommerce businesses are increasingly popular in the context of a worldwide pandemic that has forever changed the retail landscape. Today, more people are interested in online shopping and the needs and demands of customers have become more complex.   That’s why […]

January 29, 2021

Approximately 75% of consumers are shopping online at least once a month. The COVID-19 pandemic has furthermore increased the popularity of digital shopping as people were forced to adapt to a new reality.  “We saw a tremendous surge in digital […]

December 30, 2020

IBM’s 2020 U.S. Retail Index reports that the pandemic has accelerated the shift to digital shopping by roughly five years. The consequences are real: there is now even more pressure on retailers to keep up with the new consumer trends. […]

November 30, 2020

Erik Nordstrom, president of the famous American luxury department store chain, Nordstrom Direct, once said: ‘Retail is a customer business. You’re trying to take care of the customer — solve something for the customer. And there’s no way to learn […]

October 30, 2020

Recent studies show that more than 90% of the global population reads, watches, or listens to news and entertainment. However, the coronavirus crisis has been affecting our daily routines, preferences, and behaviors—including our media usage.  Today, retailers are seeing changes […]

September 29, 2020

Retailers are trying to convince clients to start their holiday shopping session earlier than usual this year by creating a new sales holiday on October 10. More than two dozen major retailers have joined forces in order to establish this […]

August 12, 2020

There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will […]

July 15, 2020

Many industries have been affected by the COVID-19 pandemic, whose effects are estimated to propagate in the entire decade. It’s a key moment in the history of the modern era when people are beginning to understand the reality of a […]

June 16, 2020

Many sales pitches are won (or lost!) instantly. This sales presentation tells a brief story about your product, service, or idea in order to capture your prospect’s attention and convince this target that your offering is worth the investment. Put […]

May 11, 2020

In the midst of the Covid-19 pandemic, department stores everywhere are struggling to survive. Since most of them were already losing ground to new digital rivals, they are expected to come out of the crisis on even weaker positions in […]

April 10, 2020

As the COVID-19 pandemic has spread from China to Italy, the US, Spain and beyond, it has also affected retailers and businesses across the world. Their first hurdle: closing down brick-and-mortar stores. Yet in such uncertain times, other fears have […]

March 11, 2020

With the advent of new technologies and trends, the retail industry has undergone massive transformations over the last decade. Today’s retail paradigm is built on a digital foundation—consumers have an entirely new set of behaviors and expectations in regards to […]

February 12, 2020

Despite last year’s good results, the 2020 outlook for the retail sector is less favorable, especially in the USA. Experts say that uneven performances are to be expected from companies this year, due to intense competition, especially in the mature […]

January 10, 2020

The beginning of 2020 finds the retail industry riding the wave of changes brought by the last decade. The economic recession of 2008 transformed the world of retail everywhere and made US consumers join a wider trend toward moderation in […]

December 17, 2019

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]

November 16, 2019

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]

October 19, 2019

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]

September 26, 2019

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and […]

August 18, 2019

In 2017, the global cosmetic products market was valued at around USD 532 billion—and is expected to reach USD 863 billion by 2024. That’s a lot of lipstick, powder, and creams. Plus, makeup and skincare have become more popular than […]

July 21, 2019

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]