Category: Editorial

June 19, 2019

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]

May 20, 2019

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]

March 25, 2019

Overall success is driven by the so-called “people skills”. Employees and business leaders alike reach good positions in large part thanks to their abilities to listen, understand, and interact with other people, from peers to competitors. This is where empathy […]

January 25, 2019

The impact of digital technology is still changing consumer expectations and with a disruptive Amazon.com, retailers are required to come up with a new strategy this year. According to Forbes’ Senior Contributor Andria Cheng, “you can expect to see more […]

December 10, 2018

Words are powerful. For years, marketers used them to trigger an actionable response from their target audience. But today, words aren’t enough to spur potential customers to action. Text alone does not persuade people. Add a visual element and you […]

November 27, 2018

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring […]

September 27, 2018

Once the preserve of security services in airports, casinos or law enforcement agencies, state-of-the-art facial recognition solutions are now providing important use cases for the retail industry. By tracking customers, malls and retailers not only prevent losses from theft but […]

August 23, 2018

Hundreds of brick and mortars seem to have been put to bed as e-commerce sites take over the consumer shopping industry. With physical shops and malls increasingly becoming a thing of the past, it seems that some retailers will surrender […]

July 20, 2018

As the economy picks up, retail sales grow, and more customers require fast home delivery, warehouses face more demand. The rise of e-commerce and faster delivery times are pressuring logistics companies to get orders out the door as quickly as […]

June 20, 2018

Innovators are coming up with various new ways to pay for things, helping us simplify our lives in the process. After years of credit card reign, wearable payment devices are the next big thing. From smartwatches, fitness trackers and wristbands […]

May 29, 2018

Swedish clothing-retail company Hennes & Mauritz AB (H&M) is increasing its use of big data and artificial intelligence in an effort to reclaim its customers, after experiencing one of the worst sales slumps in its 71-year history. The retailer said […]

April 22, 2018

Artificial intelligence (AI) is already used on a large scale in retail, and big companies are experimenting with developing new ways to use it in the entire product and service cycle, from the moment a product is developed and created […]

March 2, 2018

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, […]

February 25, 2018

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]

January 5, 2018

Packaging is part of marketing. It is also the visual welcome mat that the eyes of potential customers tread on when coming in contact with the product. Although part of the plethora of crucial elements that define merchandise, packaging design […]

November 14, 2017

An InReality store-analytics and customer experience report shows that by 2016 the customers have been transformed by their online shopping experiences to such a degree that they demand similar brick-and-mortar store directions, as they would receive in a digital environment.This […]

May 4, 2017

Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or […]

January 10, 2017

The updated state of retail businesses concerns all those professionals who want to stay ahead of their peers. When it comes to retail technology, market tendencies and trends are important. North American retailers (73 percent of them) especially follow the […]

September 20, 2016

Tailoring content for SMBs has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should […]

August 19, 2016

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising (print marketing), to be more precise. However, while the […]