Over the last few years, some have suggested that Black Friday has lost its prominence in the holiday shopping season. But after a blockbuster week, it’s fair to say that Black Friday is back — only this time it’s making big waves online.
A record $5.03 billion was spent online by the end of the day on Black Friday, a 16.9% increase over the $4.3 billion spent on the day last year, according to Adobe Analytics, which fell in line with expectations for the day. Digital sales have been growing in double digits all month long.
