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Amazon devoured 55% of online Black Friday orders

It comes as little surprise that Amazon dominated the biggest holiday shopping reason of the year. However, hearing in real numbers just how much the e-commerce giant commanded this past weekend is still a bit startling.

According to the stats that Hitwise provided to Dealerscope, the company that came in second to Amazon for share of online transactions on Black Friday was Walmart, which was responsible for almost 1.14 million transactions. That 8.8% share of the total sound impressive until you put it next to Amazon’s 55%. Walmart got a somewhat bigger piece of the pumpkin pie on Thanksgiving, taking an almost 14% slice out of online transactions.

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