GoPuff recently announced it was acquiring UK rapid grocery delivery startup Dija, but fresh consolidation is expected as the industry continues to rake in investment.
Dija has only been operational for eight months marking an exceptional success story in what has been a saturated market.
The deal comes months after GoPuff’s acquisition of Fancy back in May which gave the US based company an opportunity to compete with Europe’s biggest e-grocers including Deliveroo and Uber Eats.
The acquisition of Dija is expected to close within the next 30 days and will give GoPuff around 40 micro-fulfilment centres and 200 employees in the UK, France and Spain.
