Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes.
SessionM recently fielded a survey to over 5,000 retail shoppers to gain a deeper understanding of how consumers are shopping for retail items, how smartphones impact and influence their decision-making and how they plan to use smartphones in the future, revealing three key findings:
