Flagship stores like Puma’s newest location in Manhattan help to set the tone for a brand and can become key destinations for shoppers, especially tourists looking for merchandise they can’t find online. To appeal to tech-savvy young adults who often use smartphones as a shopping tool, brands need to create immersive in-store experiences that add to the spectacle of browsing in stores. AR adds an interactive dimension to that experience as brands like Puma prepare for the coming holiday season with fanciful window displays and decorations aimed at luring shoppers inside.
