With a core team of just yourself, how did you launch SWIVIT?
With 20 years in design and development, I was able to put together all the different parts of this. When I started designing the mount, I was also thinking about the logo, the brand, the website, the social outreach, the printed materials and collateral.
I was thinking about future products and scaling from crowdfunding project to corporation, with a five- to 10-year plan and possible exits.
