In addition to updating its mobile app, Macy’s is also experimenting with live shopping. The department store is hosting Macy’s Live, a weekly live shopping event where customers can chat with Macy’s stylists and hosts, see product reviews and recommendations in real-time and get a closer look at featured items. After the live show, shoppers can view archived shows and shop on-demand, the company said.
Taking a page from livestream commerce veterans like QVC and HSN, retailers are betting on livestream shopping via digital platforms to attract consumers. The livestream market has already taken off in China, and a report from Coresight Research suggests that it could reach $25 billion by 2023 in the U.S.
