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How IBM Watson “Drives” Shoppers to Brick & Mortar

April 27, 2017

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Imagine this scenario. You like Pumpkin Spice Lattes, even ordered them every Monday last year from your local Starbucks. Fall has rolled around once again and it’s a cold day all of a sudden. You step into your car on the way to work, wishing for a way to beat the Monday blues.

Your car alerts you that the lattes are back at your local store. It even asks you if you want to order one and have it waiting for you when you arrive, alerting the store as you approach. Suddenly a blistery Monday is looking a bit brighter.

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