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How Amazon Go will transform the grocery experience

January 9, 2017

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It’s no secret that one of people’s least favorite parts of the grocery shopping experience is waiting in long checkout lines. And despite advancements in automated technology to make the checkout experience faster and easier, it’s still often cited as the No. 1 reason people dread going to a store.

Amazon believes it has solved the problem with the introduction of Amazon Go, an innovative concept that’s being piloted in a downtown Seattle grocery store that lets customers walk in, grab food from the shelves and simply walk out again, without ever having to wait in a checkout line.

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