Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more insights, happier shoppers. But more can also feel like ‘too much’ if you don’t know where to start. As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond.
1. Go beyond search queries to understand shoppers’ intent.
Delivering exactly what the shopper is searching for is great. This is still true. But you can take it a step further to delight shoppers and gain an advantage over competitors.
