Tag: Youtube

March 2, 2023

Twitter influencers are turning to TikTok for shopping, preferring it to other social media apps like Instagram and Snapchat, according to the latest study. The Social Media Analytics Platform of GlobalData, a data analytics company, analysed discussions related to shopping […]

November 29, 2022

YouTube in late 2020 launched its Shorts feature to keep up with a new generation of competing video services posting short-form content. Now YouTube has added an e-commerce element to Shorts, so customers can buy as the minute-long videos fly […]

November 15, 2022

YouTube is expanding its social commerce features as it introduces shopping features to the world’s biggest video streaming site. The move comes as a way of diversifying income as the digital ad slowdown starts to affect to the tech sector. […]

September 7, 2022

When Charged sat down to chat to Shopify director of EMEA expansions and partnerships Deann Evans, she said was “really keen” to join the company in August 2021 on its “mission to help more and more merchants.” However since then, […]

November 10, 2021

YouTube is launching a holiday stream and shop livestream event as it aims to fulfil ecommerce ambitions. The move will see YouTube creators sell a combination of their own merchandise and select brands directly through the platform. Usually, the platform […]

March 24, 2021

YouTube is testing an automated product detection system which will provide viewers with a shoppable list of items alongside videos. As part of its ongoing experiments to encourage shopping on its platform, YouTube has announced in one of its blogs […]

January 19, 2021

YouTube is testing new shopping features which aim to make it easier for people to “easily discover and purchase products featured” in videos. YouTube is making a further push into the ecommerce sector and is piloting a new feature which […]

October 12, 2020

YouTube could soon be converted into a shopping platform allowing users to purchase items featured in videos directly from creators and retailers. Google has begun testing new technology which would allow content creators to tag items within their videos, then […]

June 19, 2019

Google’s new mobile formats aim to make its advertising more valuable for consumers by letting them engage with brands’ products on the mobile web in more immersive ways, a vital move for Google’s ad growth amid greater competition from popular […]

March 25, 2016

YouTube might be stepping up to bat against Twitter’s Periscope and Facebook Live with its own foray into the live-streaming video world, according to a new report. Google’s video division is working on YouTube Connect, an app that streams video […]