Tag: Youtube

E-commerce, News & Trends

TikTok beats Youtube for social media-related shopping

March 2, 2023

Via: Charged

Twitter influencers are turning to TikTok for shopping, preferring it to other social media apps like Instagram and Snapchat, according to the latest study. The Social Media Analytics Platform of GlobalData, a data analytics company, analysed discussions related to shopping […]

Customer Engagement, Customer Experience

Will Shoppable Shorts become a viral sensation for YouTube?

November 29, 2022

Via: RetailWire

YouTube in late 2020 launched its Shorts feature to keep up with a new generation of competing video services posting short-form content. Now YouTube has added an e-commerce element to Shorts, so customers can buy as the minute-long videos fly […]

Customer Engagement, Customer Experience

YouTube expands shopping features amid digital ad slowdown

November 15, 2022

Via: Charged

YouTube is expanding its social commerce features as it introduces shopping features to the world’s biggest video streaming site. The move comes as a way of diversifying income as the digital ad slowdown starts to affect to the tech sector. […]

E-commerce, Retail Types

How Shopify is betting on social commerce to increase growth

September 7, 2022

Via: Charged

When Charged sat down to chat to Shopify director of EMEA expansions and partnerships Deann Evans, she said was “really keen” to join the company in August 2021 on its “mission to help more and more merchants.” However since then, […]

E-commerce, Retail Types

YouTube to move into video commerce as it aims to become shopping platform

November 10, 2021

Via: Charged

YouTube is launching a holiday stream and shop livestream event as it aims to fulfil ecommerce ambitions. The move will see YouTube creators sell a combination of their own merchandise and select brands directly through the platform. Usually, the platform […]

E-commerce, Others, Retail Types, Tech

YouTube testing automatic product detection system in latest retail push

March 24, 2021

Via: Charged

YouTube is testing an automated product detection system which will provide viewers with a shoppable list of items alongside videos. As part of its ongoing experiments to encourage shopping on its platform, YouTube has announced in one of its blogs […]

E-commerce, Retail Types

YouTube is testing new shopping features allowing creators to sell to fans

January 19, 2021

Via: Charged

YouTube is testing new shopping features which aim to make it easier for people to “easily discover and purchase products featured” in videos. YouTube is making a further push into the ecommerce sector and is piloting a new feature which […]

E-commerce, Retail Types

YouTube could become next major shopping platform as Google introduces direct sales features

October 12, 2020

Via: Charged

YouTube could soon be converted into a shopping platform allowing users to purchase items featured in videos directly from creators and retailers. Google has begun testing new technology which would allow content creators to tag items within their videos, then […]

Others, Tech

MAC Cosmetics tries on YouTube’s newest AR ad formats

June 19, 2019

Via: Retail Dive

Google’s new mobile formats aim to make its advertising more valuable for consumers by letting them engage with brands’ products on the mobile web in more immersive ways, a vital move for Google’s ad growth amid greater competition from popular […]


Report: YouTube Working On Live-Streaming Video App

March 25, 2016

Via: Consumerist

YouTube might be stepping up to bat against Twitter’s Periscope and Facebook Live with its own foray into the live-streaming video world, according to a new report. Google’s video division is working on YouTube Connect, an app that streams video […]