Twitter influencers are turning to TikTok for shopping, preferring it to other social media apps like Instagram and Snapchat, according to the latest study.
The Social Media Analytics Platform of GlobalData, a data analytics company, analysed discussions related to shopping in the last six months.
It found that TikTok appeared in related conversations 37% of times, outperforming YouTube (27%), Pinterest (22%), Instagram (7%) and Snapchat (6%).
The study links the findings to the launch of the TikTok Shop e-commerce platform in the US in November 2022.
