Meeting Walmart’s product information requirements is not always easy for its suppliers, but the retailer is providing a new option that may make things a little simpler.
Walmart is integrating with product content technology provider Shotfarm. Walmart suppliers can now use the Shotfarm Switch Marketplace platform to directly connect with the retailer. This means suppliers can work with requirement such as the Walmart Spec program, which details the required, recommended, and optional data attributes suppliers must provide for their products.
