Two-day shipping, same-day shipping, fast shipping; these are terms that have become synonymous with multiple deliveries from the same retailer on the same day (cough, Amazon, cough), delivery vehicle traffic, oversized boxes for one small item, and of course, a high carbon footprint.
Now, whether shoppers truly want super-fast shipping all of the timecan be debated, but that’s not the intent of this article. Rather, when speed is determined to be a top priority, this article highlights how omnichannel retailers — with brick and mortar and online stores — can offer faster order turnaround and delivery without breaking the bank, financially or environmentally.
