The 2016 Edelman Trust Barometer reveals the largest ever trust gap (12 points) between the informed public and mass population, driven by income inequality and divergent expectations of the future. Faulty supply chains are also likely to figure into the equation.
While trust levels among informed publics are the highest ever in 16 years, trust is below 50% for the mass population in over 60% of the countries surveyed, having barely moved since the Great Recession. The trust disparity has widened and is now at double-digit levels in more than half of the countries surveyed. The U.S. presents the largest divide at nearly 20 points followed by the UK (17 points), France (16 points) and India (16 points).
