As more millennials enter the real estate market and a rising number of homeowners invest in updating their homes, J.C. Penney is re-entering the appliance business.
The retailer announced that it will introduce a leading assortment of major appliances in 22 pilot stores beginning Feb. 1. Backed by customer research that reinforces the company’s decision to enter the appliance market, the pilot is one of several strategic initiatives aimed at improving its home department sales productivity, the company said.
