Bath & Body Works, among several chains reorienting their footprint away from malls, added 95 off-mall North American stores in 2022 and plans to open approximately 90 more in 2023.
Forty-five of the stores Bath & Body Works closed in 2022 were principally in-mall locations.
Among other mall mainstays, Macy’s has earned the most attention with its off-mall push around its smaller Market by Macy’s and Bloomie’s concepts. On its quarterly call in December, CEO Jeff Gennette said off-mall enables Macy’s to reach new markets, fill in existing ones and replace locations that were in exited enclosed shopping malls. He said 60 percent of the U.S. brick-and-mortar retail is conducted outside malls, where Macy’s remains significantly underpenetrated.
