Supply chain managers seeking yet one more forecast as the year gets underway, may wish to check in with Rodger Howell, PwC’s Strategy& Principal, specializing in strategy and operations. He sees a few key areas that should be central to corporate efforts during 2016.
• Cash-rich companies, particularly in the tech sector, will continue to invest aggressively in R&D. Success will be driven by finding ways to use R&D to provide genuine customer value as well as to innovate.
