Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers. According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.
However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016. In addition, 39% of respondents who purchased groceries online said their primary grocer does not offer an online shopping option, indicating lost sales and loyalty opportunities for those primary grocers.
