This is shaping up to be the year when buying food online becomes truly a mainstream—not a niche—part of the overall e-commerce market.
Online grocery sales—by far the largest part of the U.S. e-commerce food market—this year are expected to increase 157% and account for 6% of total grocery sales, according to a recent analysis by Morgan Stanley. Grocery chains, which have historically been slow to move online, are now aggressively expanding their e-commerce capabilities. More, for example, are offering in-store pickup or home delivery of online orders, often in partnership with delivery services like Instacart or Shipt Inc
