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Will $100 Be the Sweet Spot for Free Amazon Fresh Deliveries?

October 12, 2023

In February, Amazon hiked the minimum purchase Amazon Prime members have to make for free grocery deliveries from $35 to $150. Last week, the threshold was lowered to $100.

Amazon said in a press release, “We’re always looking for ways to make grocery shopping easier, faster, and more affordable for our customers and this enhanced benefit does just that.”

In raising the threshold in February, Amazon said the change was made in order to hold prices down amid investments.

A $3.95 additional fee had been required for orders between $100 and $150. All other delivery fees remain the same, including $6.95 for orders of $50 to $100 and $9.95 for deliveries under $50.

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