Amazon is increasing the number of advertisements in its search results, with companies paying top dollar to feature at the top.
Previously, you might find two or three sponsored search results on the ecommerce platform, however now you’re more likely to find around six.
When searching for toothpaste, the top search results will include products from popular brands including Colgate and Sensodyne, however all the results have a “sponsored” label next to them.
Customers searching for deodorant will have see similar results, only from brands such as Dove, Secret and Native.
