Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. In fact they are anything but — and with good reason.
Social commerce sales in the U.S. will hit more than $53 billion this year and experience double-digit growth over the next three years to reach $107.17 billion by 2025, according to projections from Insider Intelligence. This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025.
