While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to shop: online. With mandates continuing to lift nationwide and more folks venturing out in public again, retailers are perfecting phygital marketing that blends both the online and in-store experiences.
What is Phygital Marketing?
Physical retail has been around for way longer than the digital world, but with the large spike in ecommerce popularity, there are constant debates over which is better.
