If only the legendary merchant John Wanamaker was alive today and using digital media. He’d have less cause to say, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The answers that marketers have gotten from using digital media has earned them a seat at the decision-making table of consumer centric businesses. Marketers are able to share acquisition numbers, retention needs, average order value growth and insights based on retargeting and omni-marketing plans.
