Healthy snacks subscription e-retailer NatureBox hopes that putting its products in 900 of Target Corp.’s bricks-and-mortar stores will help drive more shoppers to buy its products online.
The Target venture is the first foray into physical retail for Naturebox, No. 358 in the Internet Retailer 2016 Top 500 Guide. Up until now shoppers could subscribe online to receive a set number of snacks either weekly, biweekly, or monthly. Target Corp. (No. 22), has 1,793 retail locations nationwide. NatureBox CEO Gautam Gupta says NatureBox selected the products for Target stores based on customer preferences.
