Every year, we at ShopperTrak analyze a wealth of historical shopper visit data in order to generate a list of the top ten anticipated busiest days for the holiday season. The list has proven to be highly valuable for physical retailers, as it highlights key dates with the greatest opportunity for generating sales.
And, while the debate surrounding the importance of Black Friday and Super Saturday continues to rage, we know that, regardless of shifting consumer behaviors, these dates are still highly significant for physical retail. In fact, they were the first and fourth busiest shopping days, respectively, during the 2016 calendar year.
